Opening Contact

Purpose clarification.

Every organization is built from its purpose. An organization without a purpose that is clear, coherent and shared by its members becomes fragile. The first task of an organization is to clarify its purpose and promise, and to articulate everything else from that bearing.

Clarifying an organization's purpose, articulating it in a text that contains mission, vision, meaning and objectives, is not an automatic exercise nor a revelation, but a process that requires methodologies that make it possible. The absence of clarity in purpose, or of coherence between what is said and what is done, is one of the main sources of organizational crisis.

Purpose is what guides action and allows resources to be allocated efficiently to fulfill the organizational promise. Without that clear bearing, resources are lost, become disordered, and the team loses its orientation.

Confianza e Impacto accompanies organizations in clarifying their purpose and strategic plan, through participatory methodologies, critical thinking and strategic discussion.

Result of the intervention

  • A clarified, validated and shared purpose, written as a document.
  • Formulation of the organization's mission, vision and objectives.
  • Tools for building the internal strategic plan.
001 — Opening
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002 — Closing